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About us

Jade and Julian Dunkerton first met Jo Wood in 2017 after a personal recommendation led them to her company Flowers by Passion in Bath. They booked her to design and deliver their wedding that year, and after working closely together for months, an amazing relationship grew. From there the idea for The Beautiful Flower Co. was born.

Being part of the Dowdeswell Park location has been thrilling right from the get go. From designing the shop together, and seeing the brand come to life, the Dunkertons and Jo have created something truly special in Cheltenham.

The team has quickly grown to include senior florists and designers, and our shop has become a creative hub, as each new member of staff brings something special to the space.




After a lift in hospitality management, Charlotte retrained as a wedding florist in 2014 in order to pursue a more creative career. Heavily influenced by a childhood spent in her Grandmother's Cotswold cottage garden. Charlotte favours loose, natural design and has a passion for working on large scale installations and whimsical arrangements.


Shop Manager

Clarissa first thought of floristry as a career while on a meditation retreat in Cambodia, where the idea of becoming a florist came to her. She decided to go back to college and trained in floristry at Moreton Morrell. Soon after Clarissa went on to become lead florist at Daylesford Organic Farm, where she developed her passion for British grown flowers and sustainable floristry. She is now manager at The Beautiful Flower Co. She especially loves working on large installation pieces and the opportunity to be creative everyday. You’ll often see her foraging on a dog walk with a pair of Niwakis in hand.


Co-Founder and Senior Florist

Johanne spent six years working at a top florist in London before branching out on her own and founding Flowers by Passion in 2001 in Bath. After hundreds of weddings and countless years in the industry her work has been featured online and in print in various publications such as Martha Stewart magazine, Hello and OK, Brides, Cosmo Bride, Rock My Wedding, Wedding Flowers, and World Of Interiors. Jo’s expertise in flowers and events is unparalleled, and her enthusiasm and drive is what helps to create the most important relationships with her clients. Her style is effortless and her work has spanned countless trends, always remaining timeless and natural and completely English. She spends her down time with her husband and daughter, and adorable dog Teddy. 



A mad dog lover (with seven of her own!!), Karen worked as an Auditor at AXA insurance for twelve years, before giving it all up to pursue her love of all things floral. She gained a National Diploma in Floristry in 2003 and worked for several florists in her home town of Bristol before meeting her husband, having her son Teddy and moving to Cheltenham. She joined The Beautiful Flower Co. team in September after being out of the industry for 14 years and is loving every second working with the team.



Shelly has twenty five years experience within floristry, after doing a HND in photography she decided to use her artistic flare and moved on to the beautiful world of flowers. She completed two years at Pershore horticultural college and attained a Floristry National Diploma. With her love of nature and all things wild she soon developed her own individual and natural style. After gaining much experience working in and with various busy florists throughout the Cotswold area, she is now enjoying being part of The Beautiful Flower Co. team.


We welcome enquiries from experienced florists who have an interest in working with us.
Please contact us to find out more.